Where: AT&T Executive Education and Conference Center, Austin, TX, USA

‍When: July 9–10, 2026 (2 days)

‍

Every summer, the Salesforce community in Texas puts on one of the warmest gatherings on the Dreamin' circuit – two days in Austin built by volunteers, for everyone from day-one admins to veteran architects.

Organized by Salesforce leaders from across the state, Texas Dreamin' has built its name on a peer-first spirit: practical, role-based sessions and the kind of warm, unscripted networking that keeps people coming back.

It draws hundreds of professionals from every corner of the ecosystem, from first-year users to seasoned architects and business execs.

The lineup‍

Expect keynotes, hands-on workshops, technical deep dives, and career-focused sessions spanning AI, Agentforce, automation, and development. Between the talks there's room to connect with peers, sponsors, and ecosystem experts.

Because the program is built around shared learning rather than a corporate agenda, a lot of the value lands in the side conversations – real experiences traded openly, with discussions that carry on long after the sessions wrap.

Why attend

Gatherings like this spread practical know-how fast – real fixes, patterns, and hard-won lessons straight from people who've already been there.

And a good reason to step away from the screen and meet others building in the same space. Whether you're early in your Salesforce journey or deep into a tricky implementation, there's something to take home – a new contact or a fresh approach.

The Veloce team will be there for both days, ready to talk through whatever you're working on.

‍

‍

‍